The Ask
Go Like a Local was a campaign conceived by Digitas where influencers would give hidden tips on places that just the locals would go. Covering all Australian states, the local stars were recorded and shot in their hometowns, generating enough material for post-production and design development.
Exports
With this footage in hand, we produced both awareness and tactical content to reach our target audiences, putting videos and static designs for web together. Here I edited, designed, animated and overviewed deliverables from another designer, checking quality and giving appropriate feedback.
Case Study
Finally, we made a case study to show our results after Go Like a Local ended. Receiving the script, I came up with the storyboard, designs, animation and overall art direction of the entire video.
Tigerair Go Like A Local
With true locals presenting their best tips on how to find hidden spots in their cities, the campaign was shot in places such as Canberra, Perth, Darwin, Gold Coast among others. While Prodigious organised the shootings, Digitas was responsible for post production
